In today's digital age, having a website is essential for businesses and individuals looking to reach a wider audience. However, simply having a website is not enough. You need to make sure that people can find your site when they search for related content online. This is where Search Engine Optimization (SEO) comes in.

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords related to your business or content. The higher your website ranks, the more likely people are to find it when they search for related content.

Here are the fundamentals of SEO that every beginner should know:

1.     Keyword research: The first step in optimizing your website for search engines is to research the keywords that people are using to find related content online. This will help you to determine the keywords to target on your website.

2.     On-page optimization: On-page optimization involves optimizing individual pages on your website to rank higher for specific keywords. This includes using keywords in your page title, description, and content, as well as using header tags and meta tags.

3.     Backlinks: Backlinks are links from other websites to your site. Search engines view these links as "votes" for your site, and the more backlinks you have, the higher your site is likely to rank.

4.     Mobile optimization: More and more people are accessing the web from their mobile devices, so it's important to make sure that your website is optimized for mobile. This includes using responsive design and making sure that your site loads quickly on mobile devices.

5.     Content: Content is king when it comes to SEO. Make sure that your website has high-quality, original, and relevant content that is regularly updated.

In conclusion, SEO is a crucial component of digital marketing, and by following these fundamentals, you can help to ensure that your website ranks higher in search engine results pages and reaches a wider audience. So get started with SEO today and take your online presence to the next level!