Search engine optimization (SEO) is a critical component of online marketing, and it's important to measure the success of your SEO efforts to ensure that you're making the most of your investment. By using analytics tools and metrics, you can gain valuable insights into the performance of your website, identify areas for improvement, and make informed decisions about your SEO strategy.

Here are some of the key metrics to track when measuring the success of your SEO efforts:

1.     Traffic: One of the most important metrics to track is the amount of traffic your website receives. This can be measured in terms of unique visitors, pageviews, and other key metrics. Tracking your traffic can help you to understand how well your website is performing, and identify areas for improvement.

2.     Keyword Rankings: Keyword rankings can give you valuable insights into the performance of your website in search engines. Tracking your rankings for specific keywords can help you to understand how well your website is ranking for your target keywords, and identify opportunities for improvement.

3.     Bounce Rate: Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your website is not providing a good user experience, or that your website is not relevant to the user's search query.

4.     Conversion Rates: Conversion rates refer to the percentage of visitors who take a desired action on your website, such as making a purchase, filling out a form, or downloading a resource. Measuring your conversion rates can help you to understand the effectiveness of your website and identify areas for improvement.

5.     Referral Traffic: Referral traffic refers to the traffic that comes to your website from other websites, such as social media, other websites, or search engines. Tracking your referral traffic can help you to understand which sources are driving the most traffic to your website, and identify opportunities for improvement.

In conclusion, tracking and measuring your SEO efforts is essential for ensuring the success of your online marketing strategy. By using analytics tools and metrics, you can gain valuable insights into the performance of your website, identify areas for improvement, and make informed decisions about your SEO strategy.